Why Listen?

Listening was the first topic of the blog because it forms the foundation for communication. I heard a sales presentation recently that discussed impact statements. The presenter used a different name but that is what he discussed.
Am impact statement could be defined as a short statement of approximately 10 words that conveys how value is added to something. It is a great intellectual method of forming thoughts or solutions. Impact statements can address any area of life and we should think in terms of how we add value in any situation.
However, impact statements out of context add very little. That is why listening before speaking is so important. Impact statements should address how the listener can specifically and uniquely .add value to resolving issues.
Will discuss how to add value and think in terms of impact statements in a blog to follow.